Bimi Stories

The latest email authentication protocol is Brand Indicators for Message Identification. Many email marketers found the idea of implementing BIMI attractive in 2021.

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We'll look at what SPF for email is, how to set it up, the benefits of utilizing it, and how to secure your email-sending domains even further.

Last week, Google announced that it would be starting a pilot of BIMI (Brand Indicators for Message Identification) as part of 11 new security features for G Suite. While Google is in its pilot phase of supporting BIMI, Verizon Media (Yahoo Mail) already supports it, so needless to say it is a growing initiative that most email receivers will widely support. It will enable brands to send their logos along with email messages to billions upon billions of people worldwide. As a result, it will increase brand trust and consumer engagement.

Gartner includes DMARC, known by its full name as Domain-based Message Authentication, Reporting & Conformance, in its list of top 10 security projects for 2021. DMARC integration into an organization's Office 365-based email system is best to avoid being impersonated in email attacks.